The Challenge
Property valuation in India was opaque, slow, and inconsistent. Homeowners had no reliable way to understand their property's market value, and real estate professionals were spending hours on manual comparables analysis. Aurum InstaHome wanted to change this with an AI-powered platform — but the technical capability meant nothing without a UX that made complex valuation data understandable and trustworthy.
Our Approach
Tequity designed the full valuation experience — from the property input flow to the final valuation report. We focused heavily on data transparency: rather than just showing a number, the platform explains the factors that drive the valuation (location, comparable sales, property features, market trends) in plain language.
The input flow was designed for both homeowners (who may not know technical property specs) and professionals (who need speed and bulk processing). The report design went through multiple iterations with real estate agents to ensure it was useful in client conversations, not just algorithmically accurate.
The Results
Aurum InstaHome launched with a platform that made professional-grade property valuations accessible to everyone. The AI model's accuracy — within 5% of actual transaction prices — combined with the transparent explanation layer built user trust immediately. Professional users saw dramatic time savings, and the platform's clear data presentation reduced disputes during negotiations.
