Insights
Practical writing on building AI products.
No hype, no abstract theory. Lessons from building 50+ AI products in production - what worked, what didn't, and what we'd do differently next time.
Must Read
Where to start.
Our most important writing — positioning, frameworks, and lessons from the studio. If you read nothing else, read these.
General
The New-Age Product Team: Built for the AI Era
How the composition, roles, and culture of product teams need to evolve as AI becomes the primary building block of every product.
Ajay Kumar
Co-Founder & Director
AI Engineering
What Is Agentic AI? A Builder's Guide
Agentic AI systems don't just respond — they plan, act, and iterate. Here's what that means in practice and how to build them.
Rahul Nair
Co-Founder & Head of Engineering
AI Engineering
RAG vs Fine-Tuning: When to Use Each
Both approaches adapt LLMs to your domain, but they solve different problems. Here's how to choose.
Rahul Nair
Co-Founder & Head of Engineering
General
Why Startups in the US Should Work With Tequity
Offshore development gets a bad reputation. Here's why the model works differently when your partner specialises in AI products and operates with product-first thinking.
Ajay Kumar
Co-Founder & Director
Product
How We Ship an AI MVP in 4 Weeks
A behind-the-scenes look at our week-by-week process for taking an AI product from idea to production in one sprint.
Ajay Kumar
Co-Founder & Director
General
The Tequity Way
Most startups fail, not because they lack engineering talent, but because they built something no one wanted. Here is how we make sure that never happens with our customers.
Ajay Kumar
Co-Founder & Director
Healthcare
Designing with Intelligence: A Bioindividual Framework for AI in FemTech
Women's health is not one-size-fits-all. Here's how we approach AI product design for FemTech — with bioindividuality, not averages, at the centre.
Ishiyetaa Sani
Co-Founder & Head of Design
Design
7 Principles for Designing AI-Powered Interfaces
Designing for AI is different from designing for deterministic software. These principles guide how we approach AX design.
Ishiyetaa Sani
Co-Founder & Head of Design
Engineering
AI Transformation Is the Digital Transformation of the Next Decade
Every major technology shift produces winners and laggards. AI transformation is the defining shift of this decade — here's what that means for how companies need to act now.
Ajay Kumar
Co-Founder & Director
All Insights
More from the studio.
Engineering
How to Choose the Best AI Software Development Company in 2025
The market for AI development services has exploded. Here's how to evaluate partners and identify who actually builds production AI systems versus who just talks about it.
Deepak Bhagya
Co-Founder & Head of Delivery
UI/UX design
UI/UX Design Outsourcing in 2025: A Detailed Guide
Design outsourcing has matured significantly. Here's a current, practical guide to how to do it well — what to look for, how to structure engagements, and how to avoid the common failures.
Ishiyetaa Sani
Co-Founder & Head of Design
UI/UX design
Benefits of Hiring a UI/UX Design Agency
When does it make sense to hire a UI/UX agency versus building an in-house design team? Here's a practical breakdown of when agencies deliver more value — and when they don't.
Ishiyetaa Sani
Co-Founder & Head of Design
Engineering
6 Things Vibe-Coded Apps Get Wrong Before They Hit Production
Vibe coding gets you to a demo fast. It rarely gets you to production. Here's what breaks between the two — and how to fix it.
Rahul Nair
Co-Founder & Head of Engineering
Healthcare
India's Healthcare Data Abyss: Can UX Pull Us Out?
India generates enormous amounts of healthcare data, but most of it is inaccessible, unusable, or simply lost. UX design has an underappreciated role in solving this problem.
Ishiyetaa Sani
Co-Founder & Head of Design
Engineering
A Complete Guide to Fine-Tuning LLMs for Enterprise
Fine-tuning is often the wrong answer, and RAG is often the right one. But when fine-tuning is the right tool, here's how to do it well for enterprise applications.
Rahul Nair
Co-Founder & Head of Engineering
General
How Startups Scale With Tequity
From MVP to Series A and beyond — how we structure our engagements to grow with the companies we work with.
Ajay Kumar
Co-Founder & Director
AI Engineering
How to Evaluate LLMs Before Shipping to Production
Vibes-based testing breaks in production. Here's the evaluation framework we use before deploying any LLM-powered feature.
Rahul Nair
Co-Founder & Head of Engineering
Healthcare
If You're a Healthcare Company in India Wondering How to Leverage AI — Begin Here
AI in Indian healthcare has enormous potential and specific constraints. Here's the practical starting point for healthcare organisations trying to figure out where to begin.
Deepak Bhagya
Co-Founder & Head of Delivery
Healthcare
How Health Tech Works in the UK: A Guide for Founders Entering the Market
The UK health tech market has specific regulatory, NHS integration, and user trust dynamics that differ from the US and other markets. Here's what founders need to know.
Deepak Bhagya
Co-Founder & Head of Delivery
UI/UX design
Designing for PMF: How We Help 0-1 B2C Startups Reach Product-Market Fit With Design
Design is often treated as polish. For B2C startups, it's a core driver of whether users stay or leave. Here's how we approach design for pre-PMF products.
Ishiyetaa Sani
Co-Founder & Head of Design
AI Engineering
Building Production Voice AI: What We've Learned
Voice AI in demos feels like magic. In production, it's a systems engineering problem. Here's what we've learned.
Rahul Nair
Co-Founder & Head of Engineering
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